// Case study data — titles + clients + media + per-case galleries const CASES = [ { id: "boundary-bracelets", title: "Boundary Bracelets", client: "21GRAMS", year: "2025", media: { kind: "image", tone: 0, src: "uploads/boundarybracelets_thumb.jpg" }, role: "Concept, Art Direction", summary: "A pair of bracelets that buzz when their wearers cross a self-defined boundary. Built with 21GRAMS to open a conversation about consent in personal spaces.", description: "For many people with Down syndrome, expressing personal boundaries and understanding those of others can be challenging. This can lead to unwanted touches in both directions. But visual aids help people with Down syndrome communicate and learn more effectively.\n\nInspired by Friendship Bracelets, we introduce Boundary Bracelets — a simple, customizable way to define personal boundaries. Together with a friend, family member, or partner, you create bracelets with matching beads that symbolize the types of physical touch you're both comfortable with.", credits: [ "Martin Raae Hansen", "Diana Fribo", "Nikolaj Kromann", "Markus Freksen", ], gallery: [ { kind: "vimeo", layout: "full", src: "https://vimeo.com/1087547780/992c0594bc", videoAr: "1280 / 533", controls: true }, { kind: "image", layout: "full", src: "uploads/Boundary Bracelets Slide 2.jpg", videoAr: "16 / 9" }, { kind: "image", layout: "full", src: "uploads/Boundary Bracelets Slide 3.jpg", videoAr: "16 / 9" }, { kind: "image", layout: "full", src: "uploads/Boundary Bracelets Slide 4.jpg", videoAr: "16 / 9" }, ], }, { id: "soft-machine", title: "R.I.P.", client: "Our Sustainable Future", year: "2026", media: { kind: "vimeo", tone: 2, src: "https://vimeo.com/1207120849/7fd941193d", videoAr: "16 / 9" }, pageMedia: { kind: "vimeo", src: "https://vimeo.com/1179968168/5d0c5177c1", videoAr: "1280 / 535", controls: true }, role: "Identity, Type", summary: "Our Sustainable Future – Shortlist", description: "Our Sustainable Future – Shortlist", credits: ["Nikolaj Kromann", "Patrick Lang", "Jacob Pedersen", "Markus Freksen"], gallery: [], }, { id: "do-it-in-the-shower", title: "Do it in the shower", client: "Our Sustainable Future", year: "2025", media: { kind: "vimeo", tone: 1, src: "https://vimeo.com/1207123806/93547f1faf", videoAr: "16 / 9" }, pageMedia: { kind: "vimeo", src: "https://vimeo.com/1088186005", videoAr: "3840 / 1634", controls: true }, role: "Direction, Edit", summary: "There are many ways to help save water, some more unusual than others.", description: "There are many ways to help save water, some more unusual than others.\n\nOur Sustainable Future – Shortlist\nCreative Conscience – Shortlist", credits: ["Nikolaj Kromann", "Markus Freksen"], gallery: [], }, { id: "second-language", title: "CurrenSEE", client: "YCCA, Folkekirkens Nødhjælp", year: "2026", media: { kind: "image", tone: 3, src: "uploads/CurrenSEE-Thumbnail.jpg" }, role: "Editorial, Web", summary: "When we donate, money can feel abstract. Small contributions can seem insignificant because we can't see the real impact – whose life it touches or how far it reaches.", description: "When we donate, money can feel abstract. Small contributions can seem insignificant because we can't see the real impact – whose life it touches or how far it reaches. Without something tangible, generosity becomes guesswork.\n\nThat's why Folkekirkens Nødhjælp partners with XE.com, one of the world's most visited platforms for checking live currency rates. Built directly into XE's interface, a new section appears alongside traditional currencies – translating money into tangible humanitarian impact. Enter 200 DKK, and you don't just see EUR, USD, or GBP. You also see what it can become for someone in need. Clearly branded by Folkekirkens Nødhjælp, the section offers a simple, seamless way to donate – turning a routine glance at exchange rates into immediate action.", credits: ["Jacob Pedersen", "Markus Freksen"], gallery: [ { kind: "vimeo", layout: "full", src: "https://vimeo.com/1207125160", videoAr: "16 / 9", controls: true }, { kind: "image", layout: "full", src: "uploads/CurrenSEE_slide.jpg", videoAr: "16 / 9" }, ], }, { id: "north-light", title: "KiMs Snack Attack", client: "KiMs", year: "2026", media: { kind: "image", tone: 6, src: "uploads/SnackAttack-Thumbnail.webp" }, pageMedia: { kind: "image", tone: 6, src: "uploads/redditkims-40fb3db7.jpg" }, role: "Art Direction, Photography", descLimit: 200, summary: "For gamers, chips has always been the enemy no. 1. Greasy fingers ruin keyboards, controllers, and killstreaks. So instead of asking gamers to put down the chips, we built a machine to feed them.", description: "For gamers, chips has always been the enemy no. 1. Greasy fingers ruin keyboards, controllers, and killstreaks. So instead of asking gamers to put down the chips, we built a machine to feed them.\n\nSnack Attack is a hands-free chip catapult that launches KiMs Kanonkugler directly into the mouth – keeping fingers clean and hands on the keyboard.\n\nTo launch the campaign, we sent Snack Attack to Denmark's biggest Twitch streamers. Viewers could donate to fire Kanonkugler at the streamer live on stream – turning a snack into a spectacle.\n\nThen we put it in stores: buy three bags of KiMs, get a free Snack Attack build-it-yourself kit – a flat-packed catapult you assemble at home. Only 500 kits were made. Missed out? Every pack carried a QR code linking to the free 3D print files, so anyone could print and build their own.\n\nThe best community builds were collected under #KimsSnackAttack, with a competition crowning the three most creative setups.\n\nA hands-free solution to gaming's greatest enemy.", credits: ["Tone Silke Schønemann", "Lars Werner Thomsen", "Vaidotas von Kutzer", "Jacob Pedersen", "Markus Freksen"], gallery: [ { kind: "image", layout: "full", tone: 6, src: "uploads/SnackAttack-Thumbnail.webp", videoAr: "2246 / 1276" }, { kind: "image", layout: "full", tone: 7, src: "uploads/katapultimg.png" }, { kind: "image", layout: "full", tone: 7, src: "uploads/instore.jpg", videoAr: "1920 / 1390" }, { kind: "image", layout: "half", tone: 7, src: "uploads/wobler.jpg", videoAr: "1080 / 1299" }, { kind: "image", layout: "half", tone: 0, src: "uploads/flatpack.jpg", videoAr: "1080 / 1299" }, { kind: "image", layout: "full", tone: 7, src: "uploads/bygselv.jpg", videoAr: "1920 / 1080" }, { kind: "vimeo", layout: "full", src: "https://vimeo.com/1207729815", videoAr: "16 / 9" }, ], }, { id: "tonal", title: "Human tripod", client: "Veo Technologies", year: "2026", media: { kind: "vimeo", tone: 5, src: "https://vimeo.com/1207301352", videoAr: "16 / 9" }, pageMedia: { kind: "vimeo", src: "https://vimeo.com/1193395211", videoAr: "16 / 9", controls: true }, role: "Brand, Packaging", summary: "After a video featuring one of Veo's customers who had forgotten their tripod went viral, we saw an opportunity we couldn't ignore.", description: "After a video featuring one of Veo's customers who had forgotten their tripod went viral, we wanted to keep the ball rolling. To activate the campaign, we decided to run a social ad that's pretty much a 1-to-1 version of the video that went viral, just with our own payoff on it.\n\nNext, we sent them a new tripod and made a small social media story about it to activate the campaign natively. After that, without any prompting from us, the club actually made their own video replying to the whole campaign to say thank you for the new tripod.", credits: ["Nikolaj Kromann", "Andreas Hill-Madsen", "Markus Freksen"], gallery: [ { kind: "vimeo", layout: "half", src: "https://vimeo.com/1176233483", videoAr: "1280 / 2276", controls: true }, { kind: "vimeo", layout: "half", src: "https://vimeo.com/1176235076", videoAr: "1280 / 2276", controls: true }, ], }, { id: "field-notes", title: "Gazastriben", client: "Mads Nørgaard", year: "2025", role: "Direction, Sound", media: { kind: "image", tone: 4, src: "uploads/Gazastriben_v2-Thumbnail.webp" }, summary: "Gaza has long been one of the world's most vulnerable places. Today it is the children in particular who are paying the price.", description: "Gaza has long been one of the world's most vulnerable places. Today it is the children in particular who are paying the price.\n\nTaking the iconic #101 t-shirt as our starting point, we have created a new version in black, white, and green stripes with a red neckline as a subtle reference to the Palestinian flag.\n\nWe call it Gazastriben.\n\nA t-shirt that carries a message without shouting. A discreet but clear expression of care and humanity.\n\nIn 1967 Israeli forces entered Gaza for the first time. This marked the beginning of a conflict that continues to rage today and has developed into a humanitarian catastrophe.\n\nThe dream that Mads' father had when he carefully placed the first #101 on the shelves that same year represents the hope and belief in change that we wanted to carry forward.\n\nBecause even a t-shirt can help create hope when the world feels hopeless.\n\nPlease note: This is a school project and has not been approved or endorsed by Mads Nørgaard.", credits: ["Clea Trøst Bigum", "Markus Freksen"], gallery: [ { kind: "image", layout: "full", tone: 4, src: "uploads/gaza03.jpg" }, { kind: "image", layout: "half", tone: 5, src: "uploads/gaza01.jpg" }, { kind: "image", layout: "half", tone: 6, src: "uploads/gaza02.jpg" }, ], }, { id: "everyday-objects", title: "We're sorry", client: "Veo Technologies", year: "2026", media: { kind: "image", tone: 7, src: "uploads/wresorrythumb.jpg" }, role: "Self-initiated", summary: "In our mission to democratise sports technology, we created an unfair advantage. Data shows that teams using Veo win 15% more than their opponents. So we did the only reasonable thing: we apologised.", description: "In our mission to democratise sports technology, we created an unfair advantage. Data shows that teams using Veo win 15% more than their opponents. So we did the only reasonable thing: we apologised.\n\nThe campaign leaned into a simple human truth: everyone loves winning. But when victory becomes routine, it stops meaning anything.\n\nThe campaign opened with a single email. A quiet confession that we'd made things a little too easy, breaking every open rate record Veo had ever seen.\n\nFrom there, the campaign rolled out across organic social, paid ads, a dedicated landing page, and a full email sequence.", credits: ["Markus Freksen", "Vanja Egsmark Holmaa", "Andreas Hill-Madsen"], gallery: [ { kind: "image", layout: "half", tone: 0, src: "uploads/lettersorry.jpg", videoAr: "4 / 5" }, { kind: "vimeo", layout: "half", src: "https://vimeo.com/1207763561", videoAr: "4 / 5", controls: true }, { kind: "vimeo", layout: "half", src: "https://vimeo.com/1207750035", videoAr: "4 / 5", controls: true }, { kind: "vimeo", layout: "half", src: "https://vimeo.com/1207754848", videoAr: "4 / 5", controls: true }, { kind: "image", layout: "full", tone: 7, src: "uploads/email1sorry.jpg", videoAr: "1920 / 1080" }, { kind: "image", layout: "half", tone: 3, src: "uploads/4_5 Offer Stairs.png", videoAr: "4 / 5" }, { kind: "image", layout: "half", tone: 4, src: "uploads/4_5 Sorry Car.png", videoAr: "4 / 5" }, ], }, ]; window.CASES = CASES;